Google Ads

To track sales on 3cket with Google Ads you need to have a Google Ads account and then create conversions of the type Conversions to Website for Integration with manual code.

💡 How to create website conversions with Google Ads


You need the conversion ID, which is also the Google Ads account ID.

Typically the format will be AW-123456789  .


You must also have the conversion tag for each conversion you create.

Typically the format will be alphanumeric, such as abcDEFghijkLMnopQRsT   


In this way, 3cket will automatically generate the integration via Google Tag, including any additional parameters indicated at each step and following the following format:

gtag('event', 'purchase  ', {
  send_to: 'AW-123456789  /abcDEFghijkLMnopQRsT  ',
  transaction_id: ''91cd8888ab124237b66746b9496799a5',  
  value: 600.00  ,
  currency: 'EUR  ',
  items: [{ item_id: 'a3f65c18730b4ec0bfd6842429f9c665  ', item_name: 'VIP Ticket  ',
            item_category: 'COSMOS Festival  ', price: 250.00  , quantity: 2   }]
})

To add the conversion ID and corresponding conversion tags to a 3cket event, an event super-administrator must go to Manage Event > Tracking.


Here, you must enter the Google Ads account ID and then the conversion tag for each conversion you’ve created. You should create a website conversion for each action tracked by 3cket. An action without a conversion tag is not sent to Google Ads.


The actions tracked by Google Ads on 3cket are:

  • When you enter the page: page_view  
  • When adding tickets or invitations to the cart: add_to_cart   and Ticket ID, event name, ticket name, ticket price, and currency  
  • By clicking "Buy": begin_checkout and all tickets in the cart, total amount, and currency
  • When choosing a payment method: add_payment_info and all tickets in the cart, including add-ons, total amount, and currency
  • When confirming payment: purchase and all tickets in the cart, total amount, and currency

⚠️ Events are only sent if the visitor accepts marketing cookies

⚠️ Asynchronous payment methods, such as MB WAY, Multibanco Reference, Bizum, or Twint, do not require the customer to return to the order page to complete the purchase. The event Purchase   It behaves in a specific way for these methods

💡 To ensure that Google Ads tracking is set up correctly, we recommend using a browser plugin such as TagHound or following Google's official instructions

💡 3cket also maintains the Google Click ID (gclid  ) throughout the purchase process and stores it, allowing you to track offline conversions. This information is available under Tracking > Export UTM.

⚠️ If the purchase process begins outside the 3cket page, links from that site to 3cket must include the parameters used by the visitor to reach that page (gclid  , utm_*  ). Without them, Google cannot attribute the sale to the ad.