Google Ads

To track sales on 3cket with Google Ads you need to have a Google Ads account and then create conversions of the type Conversions to Website for Integration with manual code.

💡 How to create website conversions with Google Ads


You need the conversion ID, which is also the Google Ads account ID.

Typically the format will be AW-123456789 .


You must also have the conversion tag for each conversion you create.

Typically the format will be alphanumeric, such as abcDEFghijkLMnopQRsT


In this way, 3cket will automatically generate the integration via Google Tag, including any additional parameters indicated at each step and following the following format:

gtag('event', 'conversion', {
  'send_to': 'AW-123456789  /abcDEFghijkLMnopQRsT '
});

To add the conversion ID and the corresponding conversion tags to a 3cket event, an event super-administrator must go to Manage event > Edit event > Event customization > Sales page.


Here, the Google Ads account ID must be entered and then the conversion tag for each conversion created. A website conversion must be created for each action tracked by 3cket. The actions tracked by Google Ads on 3cket are:

  • When you enter the page: Page load
  • When adding tickets or invitations to the cart: Add to cart
  • By clicking "Buy": Begin checkout
  • When choosing a payment method:Add payment info
  • Moving on to payment:Purchase and, additionally, value: 0.00, currency: 'EUR'

⚠️ Asynchronous payment methods, such as MB WAY or Multibanco Reference, do not require the customer to return to the order page to complete the purchase. For this reason, the event Purchase when proceeding to payment.

💡 To ensure that Google Ads tracking is installed correctly, we recommend using a browser plugin such as TagHound or following Google's official instructions.

💡 3cket also maintains the Google Click ID (gclid ) throughout the purchase process and stores it, allowing offline conversions to be mapped