Meta Pixel

The Meta Pixel (formerly Facebook Pixel) tracks actions on the website and sends the data to Meta's ad manager. To create and configure a Meta Pixel, see the official Meta Pixel guide.


To add the Meta Pixel ID to a 3cket event, an event super-administrator must go to Manage event > Edit event > Event customization > Sales page.


How do I find out the pixel ID?

The Meta Pixel ID is usually 15 or 16 digits long.

Example: 123456789012345

The stocks tracked by Meta Pixel on 3cket are:

  • When you enter the page: PageView
  • When adding tickets or invitations to the cart: AddToCart
  • When you proceed to checkout:InitiateCheckout
  • When choosing a payment method:AddPaymentInfo
  • Moving on to payment:Purchase and, additionally, value: 0.00, currency: 'EUR'

⚠️ Asynchronous payment methods, such as MB WAY or Multibanco Reference, do not require the customer to return to the order page to complete the purchase. For this reason, the event Purchase when proceeding to payment


💡 To ensure that Meta Pixel is installed correctly, we recommend using a browser plugin such as Meta Pixel Helper for Google Chrome, where you can analyze the information on tracking actions in real time.